Outbound links
Outbound links are ones that point from your site to another. Outbound links are usually included by an article author, to reference sources or related information for further reading. Or they could be a call-to-action, navigating users to a product or service. There...
Backlinks
What and why are they essential to SEO? Backlinks, also called “inbound links” or “incoming links”, are links generated when other websites link to your website. For example, if another website owner finds one of your blog posts relevant and helpful to their...
Page Authority
What is Page Authority? Page Authority (PA) is a metric used to predict how likely a specific page will rank in search engines. This metric is similar to Domain Authority (DA) and the same methodology is also used to calculate the scores. The main difference is that...
Domain Authority
What is Domain Authority? Domain Authority (DA) is a search engine ranking metric that lets you know the “trust score” of your website and predicts how you are likely to rank on search engine results pages compared to your competitors. It helps you determine the... 