Noindex tag
If you’ve been wondering why a site you want to visit isn’t showing up in Google search results, it might be because the webmaster has configured the site to not appear. You can achieve this with a “noindex” tag added to the HTML code of specific pages on a website....
Canonicalization
What is canonicalization? Canonicalization is a technique that aims to address duplicate content issues by specifying which URL of a page should be shown in search engine results. Why is canonicalization important? Websites sometimes cannot avoid creating duplicate...
Robots.txt file
What is a robots.txt file? A robots.txt file is a file that helps search engines determine which web pages should and should not be accessed. Search engine crawlers from Google, Bing, and Yahoo typically honour the information in this file. How does robots.txt work?...
SSL
Secure Sockets Layer (SSL) is a security protocol that provides cryptographic protection of information during transmission. SSL’s main purpose is to create and maintain an encrypted link between the client and server. It is is one of the earliest encryption...
Page speed metrics
What is Page Speed? Page speed is a crucial factor in SEO. Search engines such as Google have been giving importance to the user experience when ranking web pages and page speed has been a major contributing category in measuring user experience. There are many ways... 