How can Social Media help in SEO?
Connecting to Social Media can boost your SEO efforts. So, you want to connect your website to your social media profiles such as Facebook, Instagram, and other relevant platforms to provide additional signals for search engines to include your website in their search results.
Google has specifically stated that they are not tracking Social Media signals in its rankings. Bing, on the other hand, has confirmed that they are tracking social media shares.
Despite that, Connecting to social media has an indirect effect on your SEO. Here are some of them:
- It can increase your backlinks. When people engage and share your content on social media, it increases your visibility and there is an increased possibility that other people, such as bloggers, can link their content to theirs.
- It can increase traffic on your website. Serving meaningful topics on social media will allow your audiences to stay longer on your website. This is a positive signal for your SEO and can translate to better rankings.
- It allows you to discover the best content for your target audience. Analysing social media interaction data such as comments and reactions can provide insight as to how your audiences are responding to your content. This way, you can discover which is more relevant and engaging to your audiences. You can test different titles, descriptions, topics, and etc. to improve SEO related metrics such as click-through rate and bounce rates, to name a few.
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Nick Berns is a web developer & SEO specialist.