What are Meta Titles?
The meta title is important for search engine optimization (SEO). Search engines like Google read it from web pages and use this information to rank websites for search queries. On search result pages, it acts as the headline in your Google preview snippet.
Getting the title right is crucial if you want your page to rank high on search results pages. However, don’t forget about the usability and readability – they should also appeal to your users.
How can you optimize them for SEO?
Below are some points to consider:
- Optimal length: between 55 and 65 characters
- Include one or two keywords
- Avoid repetitions
- Avoid spelling mistakes
- Make sure every page on your website has an individual meta title
- Do not duplicate meta titles across pages
Nick Berns is a web developer & SEO specialist.