Meta titles are important for search engine optimization (SEO). Search engines like Google read the meta title of web pages and use this information to rank websites for search queries. On search result pages, the meta title acts as the headline in your Google preview snippet.

Getting your meta title right is crucial if you want your page to rank high on search results pages. However, don’t forget about the usability and readability – Your meta title should also appeal to your users.

Below are some points to consider when optimizing your meta titles:

  • Optimal length: between 55 and 65 characters
  • Include one or two keywords
  • Avoid repetitions
  • Avoid spelling mistakes
  • Make sure every page on your website has an individual meta title
  • Do not duplicate meta titles across pages
Nick Berns
Posted By Nick Berns

Nick Berns is a web developer & SEO specialist.