What is On-Page SEO?
On-page SEO or on-site SEO refers to the search engine optimization process that focuses on optimizing components on your websites to make them more useful and beneficial to online users, thus improving its position in search rankings. The primary goal is to show your web pages on the front page of any search engine, like Google, Bing, or Yahoo, for people’s searches relevant to your business. This will lead to more traffic to the website and more conversions. Although results take time, they can skyrocket your online rankings and income as soon as your on-page SEO strategy gets off the ground.
What factors are considered in On-Page SEO?
Effective on-page search engine optimization takes different factors that, when optimized and put together, will help your website rank higher on search engine result pages.
Below are some factors to consider when implementing on-page search engine optimization:
- Web page speed
- Keyword density
- HTML source code of a page
- Headline tags
- Heading tags
- Meta description
- Alt and images tags
- Internal links
- schema markup
- sitemap configuration
- Mobile optimization
While it’s important to consider on-page SEO for your website’s performance improvement, you have to be mindful that optimization measures that aren’t based on a solid, evidence-based plan can have the opposite effect. It can harm the stability of keyword rankings or lower conversion rates instead. That being said, analysis and regular monitoring are crucial when you intend to improve your performance in a structured way.
Nick Berns is a web developer & SEO specialist.