Measuring the return on investment (ROI) on SEO projects can be tricky, but it doesn’t have to be that way. Our interactive SEO ROI calculator allows you to enter key metrics about your website traffic, and will help you make a projection on the revenue you can generate from SEO. If you compare the resulting SEO estimate generated by our ROI tool, with the cost that it will take to execute the search marketing campaign, you will have a clear idea about what kind of return you can expect.

If you are interested in the Search ROI for your upcoming SEO campaign, then you’ve come to the right place.

Start of by looking at your target keyword list, and sum up the Total Search Volume. Enter this into the first field of the Google traffic calculator. Next up, enter the average Click Through Rate (CTR) and Conversion Rate (Conv. Rate) values – you should already have a rough idea about these values. Finally, enter the Close Rate, which is the amount of enquiries you convert into sales. The last value is the Customer Lifetime Value (CTLV), this is the average amount of revenue a single customer brings in over their sales lifetime (Avg. is 5 years).

That’s it – our interactive calculator will do the heavy lifting and generate a ROI projection for you! You can change the input values and see how they affect the output. Click the “generate report” button to create a final report.

Our ROI analysis tool offers a white-label option, so if you are an agency or marketing professional you can use it to make revenue projections for your clients.

To calculate the Click Through Rate (CTR) for your target keywords, you should have an idea about the rankings your want to achieve. We’ve included a rough guide that helps you understand how the CTR changes based on the ranking position on Google. Precise CTR data for organic traffic can be found in your Google Search Console account. You should use the average CTR across all keywords when using the marketing ROI calculator.

Our SEO estimation tool helps you predict the amount of leads, sales and revenue you will generate from your SEO campaign. This is different from an SEO budget calculator, which helps you generate a quote for your SEO campaign based on the services your website needs. Sometimes and SEO cost calculator may be available, but generally speaking – An SEO cost estimate is usually custom, and based on multiple factors such as your starting point, keyword difficulty and competition level – consult with your agency to learn more.

The calculator was designed with SEO in mind, however if you want estimate the ROI for SEM campaigns – you can use it too. The search traffic on the target keywords is the same, whether you are looking at SEO or Google Ads – so the estimation will still be correct and you can use the calculator tool to project search engine marketing ROI.

To generate a ROI analysis you should use our search engine optimization ROI tool and enter the relevant values for your website such as: Total traffic, CTR, Conv. Rate, Close Rate and the average Customer Lifetime Value. If you’ve entered this data, you will be able to estimate the ROI for your search engine optimization project. The more accurate your input data is, the better our projection will be. Consult Google Analytics, Google Search Console and your CRM to improve the accuracy of your input values.

It depends. Are you wondering how to calculate SEO ROI? Use our Return On Investment SEO Calculator tool to make a projection. The estimation you generate will give you a clear idea about the potential revenue you can get from SEO. The missing piece is the cost – ask your SEO agency or marketing provider for a quote for your SEO campaign to get an idea about the SEO project value. With both figures in mind, you can now make a calculation with the following formula:

SEO ROI = SEO revenue projection / SEO campaign cost

What is the relationship between SEO and ROI for a business? The formula we use is simple, we look at the traffic that the target keywords can potentially generate and then multiply them with conversion metrics. As traffic moves down the funnel it turns into clicks, leads and finally sales. Multiplying the resulting sales with the revenue per customer will give you a final revenue projection for your SEO traffic. The formula we use is as follows:

Revenue = Total Traffic x CTR x Conv. Rate x Close Rate x Customer Lifetime Value

Our SEO return on investment calculator allows you to measure the ROI for a SEO or a SEM project, in short – the return on Search Engine Marketing efforts. Digital marketing is a broad field that can include: Social media marketing, Newsletters, Promotions, Email marketing, Display ads and more. To understand and calculate the ROI for all digital marketing channels, you need to consider all of them and then make a final estimation. Our website traffic and revenue calculator only applies to search engine traffic.

There is no one-size-fits-all answer. The SEO spend depends on your starting points and your goals. It also depends on the target keywords you want to rank for and how competitive the space is. You should ask your SEO agency for a precise quote.

Yes, all values used in our calculator and ROI audit tool are on a monthly basis.